ANIMATED ENTERTAINMENT ON DEMAND FOR KIDS WITH COGECO CABLE’ DIGITAL TELEVISION
PRESS RELEASE
For immediate release
Animated entertainment on demand for kids
with Cogeco Cable’ Digital Television
Montréal, November 5, 2008 — Cogeco Cable (TSX: CCA) announced today that it is the
first and only cable provider to secure TELETOON Video on Demand services with the launch
of TELETOON On Demand in Ontario and Québec and of TELETOON Jr. On Demand in
Québec.
TELETOON On Demand is crammed with cartoons. Top TELETOON comedy and action shows
play alongside great animated movies. With new episodes of shows including 6TEEN, Total
Drama Island and Chaotic added each week, Cogeco Cable Digital Television customers in
Ontario and Québec who already subscribe to TELETOON and can access Cogeco On Demand
will be able to catch all of their animated favourites on channel 650 in Ontario and 653 in Québec
at no extra cost.
TELETOON Jr On Demand offers programming for young children. Who can entertain them better
than Caillou, Paddington, Gérald McBoing Boing and their friends? Digital Television customers in
Québec who already subscribe to TELETOON and can access Cogeco On Demand will be able to
offer th ei r p re - sc hool k ids qu al it y en te rt ai nm ent a n yt i me at ch a n ne l 65 2 a t no e xt ra c h arg e.
“VOD is a great interactive service that is exclusive to cable and our service is growing in
popularity. We are thrilled to have concluded this agreement, which will enable us to enhance our
selection and thus, our customers’ experience,” said Ron Perrotta, Vice President of Marketing
and Strategic Planning at Cogeco Cable.
"The launch of these services with Cogeco Cable marks our first partnership with a distributor to
provide their subscribers with a permanent Video On Demand TELETOON service,” said Len
Cochrane, President of TELETOON. “Unveiling these SVOD channels is key to our commitment
to make TELETOON programming available to audiences when and where they want it.”
Cogeco On Demand proposes to its customers an extended library of over 3,000 titles, including
movies and TV programs. Cogeco On Demand is a much appreciated service that allows our
customers watch what they want, when they want, comfortably installed at home.
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ABOUT COGECO CABLE
Cogeco Cable (www.cogeco.ca), a facilities-based telecommunications company offering a diverse
range of services to its customers in Canada and in Portugal, is the second largest cable operator in
Ontario, Québec and Portugal, respectively, in terms of the number of Basic Cable service
customers served. Through its two-way broadband cable networks, Cogeco Cable provides its
residential and commercial customers with Analogue and Digital Television, High Speed Internet
and Telephony services. The Corporation provides approximately 2,717,000 revenue-generating
units (RGUs) to 2,428,000 homes passed in its Canadian and Portuguese service territories.
Cogeco Cable’s subordinate voting shares are listed on the Toronto Stock Exchange (TSX: CCA).
ABOUT TELETOON
TELETOON Canada brings kids, youth and adults the best in animated entertainment with four
nationwide specialty television channels, TELETOON English and French, and TELETOON Retro
English and French. Founded in 1997, TELETOON Canada inc. is owned by Astral Media (50%)
and Corus Entertainment (50%).
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Information: Marie Carrier
Director, Corporate Communications
Tel.: (514) 764-4700