CHCH AND COGECO CABLE CANADA FIRST TO OFFER TELEVISION ADVERTISING BY GEOLOCATION IN CANADA
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Media Alert
For I mmed iate Release
CHCH AND COGECO CABL E CANADA FIRST TO OFFER
TELEVISION ADVE RTISING BY GEOLOCATION IN CANADA
( Toron to, Canada – February 11, 2014) CHCH TV and Cogeco Cab le Canada (“Cogeco”) are pleas ed to
announce that CHCH made Canadian television history last week by being the first television
broadcaster to offer its advertisers the ability to custom ize their message to their potential customers,
ac c or d i n g t o t h ei r g e ol ocat i on . C ogec o subsc ri ber s vi ewi ng CHCH will see the cont ent of ads e v ol ve to
b ecome mor e per tinent with r egar ds to subscr ibers’ mar ket locations .
The new service is thanks t o the leading edge INVIDI Advatar® addressable advertising platform that
supports geo-specific content delivery. The development of this platform is the result of coll aborative
ef f or t s am on g In vid i Tech nolog ies Cor poration , cab le dis tribu tor Cogeco, CH CH Television and s oftware
distributor Capital Networks Limited, who is managing the ad insertion operation for the Advatar®
platform.
“Cogeco is proud to be the first Canadian cable distributor to support television advertising by
geolocation,” stated Jean-Pierre Caveen, Vice President, Affiliate, Partner and Carrier Relations at
Cogeco Cable Canada. “This new and more efficient advertising opportunity brings the print direct
mar keting model to telev ision ,” concluded Mr. Caveen.
Through the INVIDI Advatar® addressable advertising system, CHCH’s advertising clients can deliver
tailored messaging during a commercial break to households of a specific geographical area within
Cogeco’s footprint in the Golden Horseshoe area of Southern Ontario. “The first advertiser to take
advantage of this leading edge technology is the New Democratic Party of Ontario,” said Geoff
T h ras h er , G en eral S ales M an age r, C h annel Z er o In c . “Their ads wi ll only be s een in hous eholds wi thin
the Niagara Fall s b y-election riding boundaries, and with no spil l outside of thi s area, the targeting ability
of t h e A d v at ar ® p l at for m al l ows cl i en t s t o include television in their m edia plan – affordably,” concluded
Geoff.
Advertisers can utilize this technology during CHCH’s key 6 & 11 Evening Newscasts, as well as
throughout the channel’s popular primetime movies and programs including U.S. simulcasts 20/20, 48
Hours and 60 Minut es.
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For med ia, p lease contact:
R hon da Mes sieh René Guimond
Mar ketin g Manager Vice President, Public Affairs and Communications
C han nel Zero In c. C ogeco Inc.
416-492-1595 x 2071 514-764-4700
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For product-related inqu iries, please con tact:
Mark B ur ko Ge off T hrasher , G eneral Sales Manager
Airtime Television Sales C han nel Zero In c.
416-923-7177 416-366-9688 x 2075 or 905-645-2075
mark@etime.com geoff.thrasher@tvchannelzero.com
About CHCH
CHCH start ed broadcas ting in 1954 and is prou d to be the news l eader for Hamilton and the surround i ng Halton
and N iagar a r egions. CH C H pr oduces more original news programming than an y other local television stati on in
North Amer ica. With a p r imetim e l ine-up an chored by movies, n ews magazi ne shows, and hit d r amas, C H CH is
avai lable to o ver 92% of O ntario hou seholds and i s viewed by million s n ationally each week . CHCH is owned an d
operated by Channel Zer o Inc. For more informati on, please visit www.chch.com
.
About Channel Zero
Chan nel Zero is an independent Can adian media com pany that own s over-the-air ch an nel
CHCH Ontario and a
growing bouquet of specialty channels including
Rewind, Silver Screen Classics and Fight Now! TV – the first 24/7
combat sports channel to air in the U .S. The company is p ar ent to Channel Zero Digital, which owns popular sites
Andpop and ChartAttack, and the dig ital com panions of its broadcast brands. Cha n nel Zero W or l d M edia operates
B ollyw ood Times, Mehndi TV and H alla B ol – C anada’s fi r st Sou th Asian H D TV chann el s. C hannel Zer o also
operates
O uat Med i a, an Academ y Award® winning film sales and distribut ion company. For mor e i nformat ion,
please visi t
www.tvchannelzero.com.
About Cogeco Cable Canada
Cogeco C able C anada (www.cogeco.ca) r egroups the Canadian cabl e operations of Cogeco Cable In c. C ogec o
Cable Canada is the sec ond largest cable operat or in Ont ar i o and Quebec in terms of the numb er of Basi c Cable
service customers served. Cogeco Cable I nc . is a telec omm unicati ons corporation and is the 11th largest hybrid
fibre coaxial cable operator i n Nor th Ameri ca op er ating in C anada un der th e C ogeco Cable bran d name i n Quebec
and Ont ar i o, and in the United Stat es th r ough its subsidiary A tlantic Broad band in Wester n Penn sylvania, South
Fl or i da, Maryland /Delawar e and South Carolina. Its two-way broadband cable network s pr ovide t o its residential
and small bus i nes s customers Analog ue and Digital Tele vision, H i gh Sp eed In ternet (« HSI») and Telephony
services. Through i ts subsidiar ies Cogeco D ata Ser vices an d PE ER 1 H ostin g, Cogeco C able Inc. pr ovides its
commercial c us tomers a su i te of IT host ing, informati on and communic ations technol ogy services (D ata Cent r e,
Co-location, Manag ed Hosti ng, Clou d Infrastructu r e and Connect ivity), with 20 data centres, extensive fib r e
networks in Montreal and Tor onto as well as points-of-pr esen ce in North Ameri ca a nd Europ e. Cogeco C able Inc.’s
subordin ate voting shares are listed on the Toron to S tock Exc hang e ( TS X: CCA ) .
About Invidi Technologies Corporation
INVIDI Technologies Corporation is the world’s leading advanced addressable television advertising solutions
company. Our vision and expertise in building smart advertising systems provides unrivalled capability for
delivering the right advertising message to the right audience with pinpoint accuracy and creates substantial
monetary value for the cable, satellite, telco, IPTV and advertising industries. INVIDI’s unique approach to
addressable advertising deliver y, reporting, and measurement is supported by a solid portfolio of patents and other
int el lect ual property. Our innovation s in content deliver y solut ions an d int ellectu al pr operty devel opment i n targ eted
demographic media is the foundation for a wide array of advanced advertising capabilities. Digital technology has
revolutionized media and INVIDI is making targeted and addressable advertising, more efficient, more effective
and more available t han ever. INVIDI’ s investors i nc l ude Gr oupM, Goog le, Motorola, N BC U niversal , Experian and
leading venture c apital firms, among other s. For more informati on, pl ease visit
www.invidi.com.
About Capita l Networks
Capital Networks Limited, established in 1991 is the worldwide distributor of the Audience™ software platform
u sed in rang e of ap pl icat ion s for B ro ad cas t, Cab le TV and p rofess i on al Di gi tal Si gn ag e n etworks . Sin c e 199 4 t h e
company has also managed local avails and TV Listings systems on a turnkey basis for numerous Canadian
B DU’s , from their M ar kham, ON headquarter s.