Cogeco Cable restructures Marketing and Strategic Planning department

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NEWS

FORIMMEDIATERELEASE

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CogecoCablerestructures

MarketingandStrategicPlanningdepartment

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Montréal, September 17, 2012 –  Ron Perrotta, Vice‐President, Marketing and Str ategic Planning,

Cogeco Cable, today announced that his department has adopted a new organizational structure

aimed at driving greater marketing efficiency for the company’s residential services. Marketing

operations in this business segment will now revolve around two strategic focuses: Customer and

Product.

Taking responsibility for the Customer unit will be Anne Isabelle Roussy, who is promoted to the

positionofSeniorDirector,CustomerMarketingande ‐Business. She assumesmanagementofoverall

strategygovernance aswellascustomeracquisitionandmarketingoperationsforcurrentclientele,via

the full range of residential  services marketing channels, and will also head the company’s Web and

socialnetworkingstrategydevelopment.Inaddition,shewillsupporttheBusinessSolutions,Corporate

CommunicationsandHumanResourcesgroupsinapplyingtheirstrategiestoCogecoCable’sWeband

social media platforms. Ms.Roussy has more than 15 years’ experience in marketing management

(marketing communications, research, strategic planning,  Web and e‐commerce) both with

telecommunicationscompaniesandinaconsulting capacity,alongwithpriorexperienceinthegraphic

communicationsfield. She joined Cogecoin2008,whenshe was tasked with setting up the Web and

interactiveapplicationsteam.

Marie‐Claude Caron is appointed to the position of Director, Acquisition and Customer Base

Marketing. Reporting to Ms.Roussy, she will oversee all customer acquisition and marketing

campaigns for residential services as well as handle communicationsand marketingdevelopment for

the Business Solutions group. Ms.Caron has 23 years of experience in

marketing management,

specifically in product management and marketing communications, in the fields of consumer goods

andtelecommunicationsforbothresidentialandbusinessservices.ShejoinedCogecoin2002.

Rachel Blain is promoted to the position  of Senior Director, Product Management. She will be

responsible for ensuring the competitiveness of residential services,

 and her duties will include

development of service bundles, pricing and promotional  strategy, along with management of the

residential services portfolio, rates and service profitability, product positioning, and sales channels

training. Ms. Blain has 22 years of diversified marketing management experience in the

telecommunicationsindustry,encompassing services for residential,business andwholesalemarkets,

includingnineyearswithCogecoinresidentialservicesproductdevelopmentandmanagement.

“The creation of these two groups, along with the appointments of these experienced Cogeco Cable

managerstoleadthem,willensurethenecessarycontinuitywhilesimultaneouslyenhancingbothour

agilityandourperformance,”Mr.Perrottaexplained.

ABOUTCOGECOCABLE

Cogeco Cable (www.cogeco.ca)is a telecommunications corporation and is thesecond‐largest hybrid

fibre coaxial cable system operator in Ontario and Québec. Through its two‐way broadband cable

networks,CogecoCableprovidesits residentialcustomerswithAudio,AnalogueandDigitalTelevision,

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as well as High Speed Internet (HSI) and Telephony services. Cogeco Cable also provides, to its

commercial customers, through its subsidiary Cogeco Data Services, data networking, e‐business

applications,videoconferencing,hostingservices,Ethernet,privateline,VoIP,HSIaccess,datastorage,

data security, co‐location services, managed IT services, cloud

services and other advanced

communication solutions. Cogeco Cable's subordinate voting shares are listed on the Toronto Stock

Exchange(TSX:CCA).

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‐30‐

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Media: AndréLimoges

 Advisor,CorporateCommunications

 COGECO

 Tel.:514764‐4762

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Cogeco Cable restructures Marketing and Strategic Planning department

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